Pengwise

Patients now ask ChatGPT and Google which clinic to book. Does your name come up?

If it doesn't, the reason is usually fixable: a Google profile that says the wrong thing, treatments without their own page, or a website these tools can't read. We check all of it and tell you exactly what to change.

Email us or write to fberk@pengwise.com

Best aesthetics clinic in Liverpool?

Here are some well-reviewed options:

Clinic A★★★★★ 412

Clinic B★★★★★ 356

Clinic C★★★★★ 298

Your clinicnot mentioned

Illustration. The audit shows the real answers for your area.

What we check

The questions patients actually askSuch as "best medical aesthetics clinic in Liverpool", put to ChatGPT and Google's AI Mode. Every answer recorded.
Your Google Business ProfileName, category, services and reviews.
Google MapsWhere you appear for your main searches.
Your websiteA page for each treatment, and text that reads without running JavaScript.
Your nearest competitorsChecked the same way, so you see who gets named instead, and why.

A real example

A clinic in the North West had two Google profiles: one for the wider medical group, one for aesthetics. Patients kept reviewing the group.

Aesthetics profile

★ reviews

Group profile

832

★ reviews

Google's AI Mode builds its clinic lists largely from Google profiles. Out of 20 AI answers, this clinic was named in 2:

Source: our own checks in ChatGPT and Google AI Mode, October 2026.

Nothing was wrong with the website. The fix was on Google.

What we fix

Google profile: the right name, category and services, and reviews going to the right place.
One clear page per treatment, with the answers patients look for.
A website that search engines and AI tools can read as plain text.
The same name, address and phone number everywhere your clinic is listed.

The audit

The checks above, compared with 3 to 5 nearby clinics, and a written list of what to change, in order of impact. If you want us to make the changes, we quote for that after the audit, and once they are live we run the same 20 questions again and send you the result.

Ask for an audit fberk@pengwise.com